Union A film about cold email, and the end of it. Sign in

WARM INTRO

A film about cold email, and the end of it.

The four members of Warm Intro in front of the giant WARM INTRO letters.
WARM INTRO. A music video by Union. Lyrics on screen

Cold outreach is dead. Union introduces you to the people you should meet. Both sides say yes first.

One text, in your own words. Replies in minutes. Free to start.

Two said yes.

We know who you should meet.

Union is a curated relationship network that brokers high-value introductions. Tell us who you need to meet. We find the right person, ask them first, and introduce you only when both of you say yes.

Still from the video: four singers make heart hands beside a list of blacked-out names.

Hope this email finds you well.

It didn’t.

COLD ver. Discontinued

You don’t need a louder inbox.

You need someone who knows.

Playing instructions

For warm introductions. Three steps. No cold email required.

  1. Say what you need.

    One text, in your own words. Raising money, hiring, selling, buying, finding a partner. Talk to Union like a person. Replies in minutes.

  2. We find the match.

    A matchmaker searches everyone we know, with AI doing the legwork, then asks the other side first.

  3. We introduce you.

    When both say yes, we write the introduction: one email with both of you on it and the context each side needs. From there the conversation is yours.

    Union to Maya

    Someone in the network is raising a $3M seed for a battery recycling company. Do you want to meet them?

    Name shared after both say yes

    This is what Maya sees first. Go on, you can press it.

What you get

  • You skip the cold part. One text to us, in your own words. We do the asking.
  • You only meet people who said yes. Nobody is introduced without saying yes first.
  • Your name stays yours. Until both say yes, each side sees the shape of the other, not the name.
  • One ask, several introductions. Whoever we reach first usually knows who else should see it.
  • You pay when it works. Free to start, no subscription. A success fee only when an introduction turns into a deal, proposed in writing up front.
  • A real person is behind it. A matchmaker owns your search, and every judgment call stays with a person.

Your move.

Text us now+1 (628) 303-7358

Who? Who? Who?

One ask rarely ends at one introduction.

  1. Who? The first person.

    We find the first person who fits what you asked for, and we ask them.

  2. Who else? The people they know.

    Whoever we reach usually knows the market you are trying to enter, so we ask who else should see it.

  3. Who else? Two turns out.

    That is often where the deal is.

Play Who? (who?) Who? (who?) 0:46

The network is people with something specific to ask.

  • Founders raising
  • Owners selling
  • Buyers and acquirers
  • Investors wanting deal flow
  • Sellers seeking distribution
  • Buyers seeking suppliers
  • Service providers who want clients
  • Sponsorships and partnerships
  • Programmes seeking funders
  • Anyone who needs one specific person

On the desk now

Real asks from the network, with every name removed. If one of them is you, on either side of it, text us.

  1. A software founder exploring a sale, looking for buyers with a live acquisition mandate.
  2. An event-tech founder raising pre-seed, looking for angels who back B2B software.
  3. A healthcare practice owner quietly exploring a sale, looking for the right buyers before going to market.
  4. A wellness device founder looking for an early investor who backs consumer devices, not medtech.
  5. A spirits producer looking for brands that want to launch in the US.
  6. A homebuilder looking for off-market land on the East Coast, this quarter.
  7. A talent manager looking for apparel and equipment deals for a roster of golf creators.
  8. A nonprofit in West Africa looking for funders for its community programmes.
  9. An industrial builder in Brazil looking for manufacturers planning a new factory.
  10. A pickleball network looking for brands to sponsor its courts and events.
Text us about one

Union is built by the team behind Forge ($17B+ in transactions), Instagram and Facebook (products reaching billions) and Quiet Capital (backed 260+ companies). The network spans 178 countries.

The members

Flip a photocard. Collected 0 of 4

  1. At Union: a matchmaker owns your search. AI does the legwork. Every judgment call stays with a person. Signature line: “I know who you should meet.” Play UNI’s card, In the MV 0:12
  2. At Union: searches everyone we know for the right person, across a network that spans 178 countries. Signature line: “I’m not a clanker, I’m the plug in this town.” Play SEO’s card, In the MV 0:15
  3. At Union: writes the introduction, one email with both of you on it and the context each side needs. Signature line: “I’ll leave you both to it.” Play JAE’s card, In the MV 0:19
  4. At Union: replies in minutes. Talk to Union like a person, one text, in your own words. Signature line: “Quick question, circling back, just bumping this, twice.” Play RILEY’s card, In the MV 0:22

Lyric sheet

Pick any line to play from there. Lines light up while the video plays. Members sing (fans shout)

Skip past the lyrics

Intro

Verse 1

Pre-Chorus

Chorus

What’s on screen, chapter by chapter
0:00
A phone lockscreen fills with notifications from email, calendar, Slack and agents. Hope this email finds you well. It didn’t.
0:09
WARM INTRO lands in giant letters, then a trading card for each member: UNI, SEO, JAE and RILEY.
0:23
Riley is buried under ten thousand cold emails. Two faceless agents in grey suits fall in love. A LinkedIn post runs one line per sentence.
0:43
The robotaxi. I know who you should meet.
0:50
The chorus. A shortlist of fourteen investors with every name blacked out until both sides say yes.
1:10
Double opt-in: both sides say yes.
1:17
SEO on the 101, past a Navier-Stokes billboard.
1:39
Gendo’s office, straight out of Evangelion.
1:46
The chorus again, on a rooftop at golden hour.
2:06
Dan, the exhausted founder, sits alone in a chair in the dark. A black title card reads Episode 26: The Double Opt-In.
2:19
The U-N-I-O-N dance break, and a Yes button.
2:32
Congratulations. The film turns into real footage, and the introduction email arrives with both people on it.
2:57
The ending fairy, then the Union end card.

How this was made

Song
Suno
Characters and sets
Image models
Scenes
Seedance
Lip sync
Kling
Every frame
Redrawn as a riso screenprint by a custom WebGL renderer. The plates are never shown raw, except the finale, which turns real on purpose.
Made by
An AI agent

Text us from your phone.

Hi Union, I just watched Warm Intro. I’m looking to meet

Scan the code and Messages opens with this already typed. Finish the sentence and send. A real person reads it.

Point your phone’s camera here

Or text +1 (628) 303-7358